Jonty Toosey, renowned, multi-award winning film director, writer and speaker has joined Nakedhealth as a partner.

The company says that he will help to build its creative and production arm – ensuring the growing global agency can offer a full, in-house service from strategy through to big idea development and production.

Lee Williams, founding partner, said: "I bumped into Jonty on La Croisette a few years ago, right after his fabulous Cannes Lions health opening presentation. We hit it off immediately, and after working on a number of great projects together – from global diabetes campaigns to the world’s first female football boot, and a recent high-profile fmcg brand, we knew we needed to get married!"

Jonty will continue to perform in his independent film-director role, while joining the Nakedhealth board from immediate effect