Strategic marketing consultancy firm The MSI Consultancy has promoted Michael Craig and Dan Heapy to associate partners, each with a focus on particular key accounts.

Craig has over 11 years’ experience in the pharma industry including consultancy, sales, marketing and government liaison. He has a special interest is in the growing world of orphan and rare disease marketing and since becoming a consultant, Craig has supported commercial teams on over 20 orphan indicated brands.

Dan Heapy has over 12 years of industry experience, nine of which were spent in marketing within GSK, AstraZeneca, Schering Plough and MSD, across a variety of disease areas.

He has worked as business unit manager in respiratory, allergy, dermatology, and pain and inflammation, as well as marketing experience in gastroenterology, cardiovascular and HIV. Heapy specialises in brand strategy, market insight and strategic planning.