Novo Nordisk has appointed Pinder Sahota as General Manager (GM) and Corporate Vice President (CVP) for the United Kingdom (UK). Pinder brings extensive business, commercial and leadership experience to Novo Nordisk from a variety of senior UK and European roles. Most recently, Pinder was responsible for developing the commercial & market development strategy for key brands across Europe in his role as Senior Vice President of Market and Commercial Development for Europe at Smith & Nephew based in Baar, Switzerland. Pinder takes up the role as GM and CVP from interim general manager Nick Bailey.