Steve Broadhurst is joining advertising and communications agency 11 London as creative director, bringing more than 20 years experience of healthcare and not-for-profit campaigns. Steve was previously executive creative director & managing partner at GHG London, where he built up the creative department as well as winning and developing clients for more than six years. He was part of the WPP team that won the global account for Xarelto, tasked with reimagining Bayer’s biggest selling drug.

Steve commented on his appointment, saying: “Having worked across health and not for profit, it is hugely exciting to join 11, which puts these issues at the heart of everything they do. Experience tells me that wellbeing and digital innovation is critical to success, so you can evidence campaign impact, while engaging and involving patients. 11 have proven success in both these fields.”