Aspiring Communications Manager

An excellent opportunity for individuals looking towards their next step to become a communications manager to test their skills on this year’s challenge – this category is judged with a supportive and nurturing approach to help you learn and grow, so don’t be scared to step into the limelight!


  • This category is specifically tailored to those candidates looking to develop their communications career further
  • The judges are looking for the communications leaders of the future – individuals who have a solid grounding in the discipline – but are keen to learn and develop their skills for the future
  • This challenge will enable participants to step out of their comfort zone, push themselves - and learn from the best in the business
  • Delivered with a supportive and nurturing approach, designed to both challenge and build confidence in an individual’s abilities – this category is perfect for individuals looking towards their next career step


  • Suitable for those with 3–5 years communications experience, likely Account Manager or senior account manager in agency or equivalent in-house, who are eager to move up into strategic planning and leadership
  • Competitors should have a basic knowledge of healthcare communications developed by working as part of a team to execute communications strategies
  • They should have a good understanding of a range of tactical approaches in the communications mix
  • Competitors may have managed several projects which contribute to a joined-up strategy, from inception to completion, and will understand how to set and evaluate metrics
  • This category is suitable for in-house staff working directly with industry – or individuals working within communications agencies


  • Finalists will compete in a real-life challenge, tailored to their experience and judged by senior marketing and healthcare communications specialists

Judging Criteria:

  • Specific scoring criteria will be developed alongside each year’s unique case-study / challenge.  But all finalists should bear in mind the requirement to demonstrate their ability in:
  • Comprehending and understanding the challenge:
    Finalists should demonstrate an understanding of the brief / case study and the challenges faced – and be able to respond appropriately
  • Assessing the market environment
    Evidence of a generic understanding of healthcare systems and  the various challenges and opportunities for pharma brand communications
  • Prioritising and identifying key insights
    Demonstrate your ability to identify the key insights in a communications brief – and show how you would prioritise their importance in a communications campaign
  • Developing workable communications strategies and a tactical overviewWithin their response to the brief, individuals will need to exhibit some strategic and tactical thinking appropriate for their experience – showing clearly how their communication proposals can be delivered in a real world situation
  • Demonstrating a good blend of innovation, creativity and respect for compliance
    Demonstrate your innovative and creative thinking where appropriate – don’t be afraid to think outside the box – but always show you understand the risks, how to mitigate them and that you are keeping the core compliance issues at the forefront of your plans

Key dates

Entry Opens
Entry Closes
Singles Virtual Finals Day
Team Virtual Finals Day
Awards Ceremony