Medical Affairs Communications Team of the Year

Whether an in-house team, agency team or a combined team bringing the skills from both client and agency; this category is for you. The opportunity to demonstrate your skills and professionalism and benchmark yourself against the industry. And of course, the potential opportunity for the corporate glory of being recognised in the final awards.

Overview:

  • This challenge is the perfect option for Medical Affairs Communications Teams experienced in developing and delivering scientific communications programmes
  • Teams will have the opportunity to demonstrate their scientific understanding and communications skills competing against their peers on the live finals day
  • The scientific case scenario and challenge has been developed by Medical Affairs Communicators from both agency & Pharma, to ensure that it looks and feels genuine
  • Teams entering will be able to demonstrate their skills through their response to the scientific communications challenge.  At the same time, the experience and the feedback they will receive on their performance will help in developing their individual skills and team working through what is a challenging, yet friendly process. There’s always the chance your team could be the one leaving with the coveted award!

Suitability:

This category is suitable for teams experienced in developing and delivering scientific communications within Pharma / Biotech

Format:

  • Teams will respond directly to the scientific case study devised by Medical Affairs specialists to challenge their scientific understanding and communications skills
  • The judging panel for this category is comprised of senior level, Pharma / Biotech scientific communications professionals
  • The data and medical scenario are fictional to ensure that no team has an advantage due to experience in the area, giving an even playing field
  • This means that your responses are based solely on skills, knowledge and teamwork
  • Teams can be up to 5 individuals, so ensuring you have the right mix of skills and knowledge within the team to deliver a response within the competitions’ time constraints, is an important consideration. No specific preparation is needed beforehand

Judging Criteria:

Specific scoring criteria will be developed alongside each year’s unique case-study / challenge.  But all finalists should bear in mind the requirement to demonstrate their ability in:

  • Comprehending the science and the challenge
    Finalists should demonstrate a comprehensive understanding of the case study and the scientific communication challenges.
    They should be able to propose an appropriate plan to deliver the scientific communications they identify as key
  • Leadership
    Finalists in this category should demonstrate their leadership and guidance skills – showing how they would utilise the resources at their disposal to deliver their plan
  • Audience understanding
    Demonstrate a deep understanding of the audiences for their communications, showing how your chosen communications strategy uses your knowledge and experience and why you think it will deliver the best outcomes
  • Prioritising and identifying key insights
    Demonstrate your ability to define and identify the key scientific and strategic insights– and show how you would prioritise their importance in your communications
  • Developing workable scientific communications
    Finalists must exhibit sound thinking within their response to the brief – showing clearly their chosen communications strategies – and how they can be implemented in a real world situation
  • Demonstrating a good blend of scientific understanding, communication skills and respect for compliance
    Demonstrate your ability to effectively communicate data and scientific information through a targeted and impactful approach, whilst always showing you understand the risks, how to mitigate them and that you are keeping the core compliance issues at the forefront of your plans

Sponsors

Key dates

Entry Opens
Entry Closes
Singles Finals Day
Team Finals Day
Awards Ceremony