The future of multichannel
Wunderman Health EMEA lead Mo Zouina and Wunderman Health Global client lead Cassandra Sinclair give their views on the new technologies and practices that could change marketing in the near future
Precision medicine may have transitioned from buzzword to reality, but that doesn’t mean innovations in the field have stagnated – and, of course, the question of patient access remains ever-present. This month our writers analyse these trends in three features on p20, p22 and p24.
October played host to World Mental Health Day, highlighting an issue that is becoming front-and-centre of the industry’s objectives. As well as looking at the potential next generation of depression treatments on p31 we also ask how pharma can look after their employees’ own mental health on p28.
Elsewhere, we take a look at how pharma and CROs can optimise their relationship (p34), how organs on chips could change clinical trials (p38) and what the introduction of biosimilar adalimumab, the world’s biggest-selling drug, could mean for the NHS (p16).
I hope you enjoy the issue.
Wunderman Health EMEA lead Mo Zouina and Wunderman Health Global client lead Cassandra Sinclair give their views on the new technologies and practices that could change marketing in the near future
We speak to Orbital Media’s CEO Peter Brady to find out how his company is taking a new approach to gathering data on how medicines fare in the real world
This new innovation could be a paradigm shift for clinical trials, but it’s not without issues
CEO Shawn Singh explains how his company hopes to change the treatment landscape for depression with an alternative to ketamine
Personalised treatments may be well-established in pharma now, but high prices continue to stymie their reach
The new models that could help the industry encourage the adoption of personalised treatments
The implications of adalimumab’s European patent expiry
Successful treatment development relationships rely on the ability of contract research organisations to bring their skills to the table – and pharma’s willingness to let that happen