The wait is over – we’re thrilled to announce that four highly respected PharmaTimes competitions – the Sales Awards, Marketer of the Year, Communications Team of the Year and the Medical and Scientific Excellence Awards – are now open for entry. For more information on how to secure your chance to benchmark your skill set against the best and take home a coveted Pharma award, see www.pharmatimes.com/competitions.
Also, in this issue we unveil winners of the PharmaTimes Clinical Researcher of the Year – The Americas competition (p24). A huge congratulations to all the finalists and PRA Health Sciences, who took home the Clinical Research Company of the Year award for the seventh time!
Sticking with clinical research, on page 26 there’s a look at the promise of virtual clinical trials in engaging and empowering patients within the research process, while also expanding the pool of potential participants.
Elsewhere, our cover feature (p31) explores new approaches to pharma sales, while the team at Wilmington Healthcare looks at the NHS Long Term Plan’s vision to deliver more preventative, joined-up services for key illnesses, with three clear themes emerging: the need to risk stratify patients, engage them in their treatment and also encourage lifestyle changes (p16).
Dr Tim Guilliams is on a mission to help rare disease patients access life-saving treatments. Here he gives an insight into his role as co-founder and chief executive of Healx, and the promise of artificial intelligence
Sales in pharma is a frequently changing canvass. Its leveraging of technology has triggered new, bold approaches, while also upholding a fine tradition of individuality among its multifarious and talented workforce. Finding the most compelling mix of human attributes and digital dynamism holds the key to sustained pharma sales success – indeed, it is an industry artform
The business potential of telehealth is tremendous in a world in which quality and access to care are of growing importance, but the new challenges it poses cannot be addressed within the borders of our traditional areas of the law