With the latest reforms reshaping the roles and responsibilities of many professionals within the NHS, Oli Hudson outlines the top ten personas industry should recognise within the new customer landscape.
A few months ago, in an earlier column for PharmaTimes, I described how a new ‘anatomy’ of the NHS was taking shape as a result of reforms.
What this piece didn’t really touch upon, however, is the impact these high-level structural changes are having on people’s day-to-day jobs: professionals are moving about within the new systems, job descriptions are being rewritten and different roles are being created to take account of new realities.
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