Just as bold colours and diamanté revolutionised trainers for women – casting aside heels in the process – a trailblazing movement led by ‘Women in Pharma’ is on a mission to revolutionise healthcare with its recently launched campaign ‘Beyond Bikini Medicine’.
This energetic and visionary call to action challenges the life sciences industry to lace up for a marathon toward ‘gendered medicine’, where every stride is informed by curiosity about the differences between biological genders.
But why the urgent need for change and what makes the current model as outdated as heels for the office? Sarah and Miriam jump right in and drag the conversation right out.
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