The Marketer of the Year steering group strive to make entry and judging as transparent and simple as possible for each of the categories in this competition. This year they have worked to expand on the guidelines and release judging criteria prior to the judging day - in order to give agencies more of an insight into the entry, finals day and judging process. Each category now has a defined set of guidelines and judging criteria.

For ALL categories:

  • Simple entry process – no complex preparation needed – just turn up for the live finals day with your creative and analytical brains switched on!
  • Read the entry guidelines and judging criteria for your category so you know what the judges are looking for
  • Do your best on the day then come along to the awards ceremony to see the results announced alongside the Communications and Sales awards.

Aspiring Marketer

Someone who is not currently in a marketing role but wishes to make that move into marketing in the future.

Aspiring Marketer – Entry guidelines and judging criteria

New Marketer of the Year (0-3 years)

For marketers with up to 3 years’ experience. This category will test your understanding of the basic requirements of the marketing planning process as well its implementation. A clear understanding of the tactical and operational processes will form part of how you will be judged on the day.

New Marketer of the Year (0-3 years) – Entry guidelines and judging criteria

Marketer of the Year (4 years plus)

You should have more than 4 years’ experience within a marketing function. You will have strategic responsibility as well as having a thorough knowledge of the operational and tactical elements of the role. You will be able to demonstrate excellent marketing competencies and be able to steer your product strategy in the future.

Marketer of the Year (4 years plus) – Entry guidelines and judging criteria

Market Access Lead of the Year

To enter this category you will need to demonstrate a good understanding of best practice in market access across one or more  of the following areas and be able to link the requirements at global level:

  • Identify and create a value proposition
  • Demonstrate value via marketing and communications
  • Pricing and Access Strategy

To be able to deliver the required commercial outcome you will be bringing together all of the above.

Market Access Lead of the Year – Entry guidelines and judging criteria

Aspiring Business Unit Director

You should be an experience marketer and will probably also be in or have sales experience so you are looking to move up the next rung on the ladder to a country level leadership position either as a business unit manager/director or as a marketing director with people management responsibility.  You will have had strategic responsibility, experience of managing the tactical and operational elements of the entire marketing mix not just experience on managing of leading specific elements of the promotional mix.

You will be able to demonstrate excellent marketing competencies, be able to assess the 3-5 year financial viability of different go to market strategies and how to effectively target and segment field force and multi-channel programmes.

Aspiring Business Unit Director – Entry guidelines and judging criteria

Commercial Cross Functional Team of the Year

A team up to 5 people with responsibilities across multiple disciplines within the commercial marketing mix.

Working together in a one-day challenge – you will need to demonstrate current best practice, strategically and objectively to maximise the product take up to market.

You will be given a case study to prepare for a challenging business simulation.  As a team your roles and functions will overlap and you will need to be able to react quickly to the requirements of the challenge.  Market access, budget management and a clear communications path will form a part of what you will be tested on the day.  This is an exciting opportunity to showcase how your team can deliver the very best at the cutting edge of pharmaceutical marketing today.

Commercial Cross Functional Team of the Year – Entry guidelines and judging criteria

If you have any questions about the categories above, please email: and she will arrange a time to talk you through the process in more detail.

Don’t forget you can enter a single category and participate in the Commercial Cross-Functional Team, giving you the chance to put yourself at the very top of your game in pharmaceutical marketing excellence.

We look forward to receiving your entries and nominations soon.


Key dates

Entry Opens
Entry Closes
Virtual Finals Day – Singles
Finals Day – Cross – Functional Team
Awards Ceremony