New healthcare communications agency 67health has officially launched in the UK today, with the promise of “high quality, creative campaigns” and close contact with senior directors throughout concept to conclusion.

Explaining the rationale behind the move, founder and chief executive Jessica Pacey said: “In shaping 67health’s offering, I reflected on the frustrations clients would share with me regarding the agencies they had worked with in the past. Top among them was a lack of day-to-day contact with the directors on their accounts and the resultant sporadic senior counsel they received.

“They want personal commitment from their agencies and, instead, they are offered junior teams who are being trained-up and who are not confident enough to engage in a way that really adds value to the account or to the client”.

67health will be celebrating its official launch at tonight’s annual healthcare industry Communiqué Awards, by sponsoring the Excellence in Professional Education Programmes category.

Find out who was victorious at Communiqué in PharmaTimes' coverage of the event tomorrow