VCCP Health has cleaned up at year's PM Society Awards, taking home a record 10 Gold gongs, as well as three Silver and three Bronze awards, for its work across pharmaceutical and healthcare advertising and communications.
The 32nd annual Awards show – held this year at London’s Grosvenor House – also saw Havas Lynx pick up two Golds and five Silvers, and Lime two Golds. Gold wards were also handed out to CDM London, H4B Manchester, Life, McCann Health, Solaris Health & Watchable and vivacity.
Also of note, this year’s competition, designed to recognise creativity, impact and innovation across the sector, saw a total of 25 out of 33 agencies represented going home with at least one bronze award.
On the pharma side, LEO Pharma topped the chart with six Gold Awards, while Teva Pharmaceuticals received five Golds and the most awards overall with 12 in total. Dexcom was awarded two Golds and single Gold winners included Mylan, Roche/Chugai, Sanofi Genzyme, Pfizer, GSK and Aimmune.
“There were some amazing entries this year, some were incredibly well crafted which made them justifiable winners while others stood out for breaking new ground,” said Head Judge Tracey Brader.
“For me the addition of the ‘Best Use of Insight’ award marked an evolution in the craft celebrated by the PM Society Awards and the Best of Show winner ‘Give Nothing to Psoriasis’ by VCCP Health for LEO Pharma demonstrated how insight and creativity coming together can really lead to emotionally challenging and thought-provoking work.”
2017 PM Society Gold Awards
Craft Award for Sales Aid - VCCP Health for Teva
Craft Award for Film & Animation (HCPs) - VCCP Health for LEO Pharma
Craft Award for Film & Animation (Patients) - Havas Lynx for Teva Pharma
Craft Award for Interactive Communications - VCCP Health for Teva
Craft Award for Events and Exhibitions - McCann Health for GSK
Craft Award for Disease Awareness (HCPs) - Solaris Health & Watchable for Aimmune
Craft Award for Disease Awareness (Patients) - VCCP Health for LEO Pharma
Craft Award for Patient Support - Havas Lynx for Roche/Chugai
Target Award for House Promotion - Life
Target Award for Corporate Communications - H4B Manchester for Sanofi Genzyme
Craft Award for Primary Care Advertisement - VCCP Health for LEO Pharma
Craft Award for Advertisement Campaign - VCCP Health for Teva
Craft Award for Primary Care Campaign - VCCP Health for LEO Pharma
Craft Award for Secondary Care Campaign - CDM London for Pfizer
Craft Award for Secondary Care Advertisement - VCCP Health for Teva
Target Award for Advertisement Campaign - Lime for Dexcom
Target Award for Primary Care Advertisement - vivacity for Mylan
Target Award for Secondary Care Advertisement - Lime for Dexcom
Best Use of Insight - VCCP Health for LEO Pharma
Best of Show - VCCP Health for LEO Pharma