In a relatively low-key event in Shoreditch last night, the winners of a new creative pharma marketing award were revealed.

The Creative Floor Awards are the only healthcare awards to donate a percentage of profits to help young talent break into the health and wellness industry, with winners getting to vote on where it gets spent.  

Based on strict criteria, the entries are evaluated by judges from consumer and healthcare agencies. As a result there were several categories where there were no winners, even where finalists were listed. From a total of 58 categories there were just 29 winners on the night.  

Shaheed Peera, The Creative Floor told Advertising Health: “The judging process was an experiment to see if it was possible to raise the creative bar by doing things differently from every other healthcare award show – by bringing the best judges from consumer and healthcare. The combination proved ruthless. It became an absolute blood bath. Half of the categories where completely wiped out in round one. At one point I didn’t think we were going to have an awards show! In the end only a handful of winners made it. It was worth it as what did make it through is fantastic. Brilliant ideas beautifully executed.”

The Winners: 


Best Individual Press – ATAXIA by TBWA LONDON

Best Campaign Press – ATAXIA by TBWA LONDON

Best Individual Poster – Step of the street by Ursa Clemenger

Best Print Sales Materials – no winner

Best art direction – ATAXIA by TBWA LONDON

Best Photography – ATAXIA by TBWA LONDON

Best Copywriting – ATAXIA by TBWA LONDON

Best Typography – no winner

Best individual Film – Must Have Gift by DLKW LOWE

Best Mixed Media – Get Around Knee by GSW

Best Website – Girls Right of Way by The Cement Bloc

Best Ambient – The Passage Boards by Publicis Life Brands Resolute

Best Social Media Campaign – no winner

Best Digital Tactic – no winner 

Best animation – AIIR Patient Recruitment by Langland

Best Smart Phone App – Happy Fuel by The Cement Bloc


Best Press Campaign - Everyday Pains by Langland

Best Poster Campaign – no winner

Best Digital Tactic – DJM with Prolia Virtual X Ray skeleton

Best Digital Detail Aid – no winner

Best Website – I did this with Idis by Langland

Best Direct Mail – Guide to Self Infusion by Langland

Best Social Media Campaign - The Care Challenge by Digitas Health Life Brands London

Best Mixed Media Campaign – Exposed by Langland

Best Animation – The Boy I Used To Know by Real Science Communications


Self promotional – Individual - Bad Ad Generator – Publicis Life Brands Resolute

Self pro-motional – Campaign – Christmas Card by Langland

Other medium – Ice Cream by Klick Health


Best Suit – Wendy Lavine from The Cement Bloc

Best Creative – Chauncey O’Neill from The Cement Bloc

Best Young Talent – David Stemler and Aaron Sidorov – from The Cement Bloc

Bravest Clients - Celgene Abraxane,The Cement Bloc / Richard Greatorex, Idis, Langland