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AUTHOR: Ben Routley, MSc, is head of commercial services at Bioscript and Mark Pringle is a clinical psychologist and behavioural science specialist and chief solutions officer at NeoHealthHub

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Behavioural science: a new ally for Medical Affairs - PharmaTimes…

Ben Routley and Mark Pringle take a look at how behavioural science techniques (BST) could be used to improve the impact of client communications - Magazine Article - PharmaTimes

by Ben Routley, MSc, is head of commercial services at Bioscript and Mark Pringle is a clinical psychologist and behavioural science specialist and chief solutions officer at NeoHealthHub

https://www.pharmatimes.com/magazine/2021/december_2021/behavioural_science_a_new_ally_for_medical_affairs

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