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AUTHOR: Catherine Devaney

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Innovation fatigue - PharmaTimes Magazine July 2019

Why the pharma innovation story isn’t resonating with key decision-makers - Magazine Article - PharmaTimes

by Catherine Devaney

https://www.pharmatimes.com/magazine/2019/julyaugust_2019/innovation_fatigue

Pharma has a case of innovation fatigue - here's how to treat it

The pharma innovation story isn’t resonating with vital stakeholders: prescribers and payers working in healthcare settings. Data from a global study which surveyed decision-makers in the healthcare sector reveals that only 39% of respondents

by Catherine Devaney

https://www.pharmatimes.com/web_exclusives/pharma_has_a_case_of_innovation_fatigue_-_heres_how_to_treat_it_1293102

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