BLOG: The Internet of Things: say what?
The Internet of Things, or IoT as it is known. - News - PharmaTimes
by Matt Lowe
https://www.pharmatimes.com/news/blog_the_internet_of_things_say_what_1001641
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AUTHOR: Matt Lowe
BLOG: Evolution of pharma marketing
Recently I attended an event listening to some very bright and accomplished individuals share award-winning campaigns for major brands such as Sony PlayStation and Durex. - News - PharmaTimes
by Matt Lowe, head of digital at Creston Health
https://www.pharmatimes.com/news/blog_evolution_of_pharma_marketing_1001953BLOG: Ten digital pharma failures
The title of this blog may sound negative but embracing what is wrong and being self-aware helps us develop impactful campaigns – and shows that digital is no longer a bolt-on, but the predominant channel within pharma. - News - PharmaTimes
by Dom Marchant and Matt Lowe
https://www.pharmatimes.com/news/blog_ten_digital_pharma_failures_1001513Chasing the consumer - PharmaTimes Magazine February 2016
Pharma needs to move at the speed of the consumer but to do this companies will need to harness a new set of skills - Magazine Article - PharmaTimes
by Matt Lowe
https://www.pharmatimes.com/magazine/2016/february_2016/chasing_the_consumerBLOG: The future of digital awards
Recent statistics show that pharma’s spend in digital is less than other industry sectors (multichannel budget is 15.6% of total marketing budget compared with 20% in other industries). - News - PharmaTimes
by Matt Lowe & Dom Marchant
https://www.pharmatimes.com/news/blog_the_future_of_digital_awards_1002201
