Thought Leadership

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Reality check

To get the full picture ethnographic specialists Naked Eye and healthcare agency VCCP are treating patients as individuals

6th September 2022

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Market forces

Mapping the next generation of life sciences talent

15th July 2022

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Orphan Drug Development

Rare diseases (RDs) or orphan diseases, by definition, are conditions that affect a small number of individuals. The exact number of RDs is unknown, but it is estimated to be approximately 6000-8000.

7th July 2022

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Native advertising is exploding across healthcare, have you jumped in?

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers. But there are still a handful of advertiser holdouts, and they are missing out on highly engaged audiences.

3rd November 2021

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