With the explosion of interest in patient centricity, it made strategic good sense to develop SO Patient, a joint venture between Havas SO and Redmond Consulting co-led by patient engagement ‘guru’ Kathy Redmond and health PR expert Moira Gitsham

With the explosion of interest in patient centricity from both the pharmaceutical and biotech industries and the healthcare communications sector, it made strategic good sense to develop SO Patient, a joint venture between Havas SO and Redmond Consulting co-led by patient engagement ‘guru’ Kathy Redmond and health PR expert Moira Gitsham. SO Patient is a 100 percent patient-focused offering and draws on the duo’s exceptional, 20 year-plus patient inclusivity know-how, experience of working with patient communities in disease areas spanning from rare conditions to major public health problems, and access to a network of patient opinion leaders. It fits and cross-pollenates with the agency’s other business offerings – SO Healthy, SO Creative and SO Active.

“We start all our projects from the patient’s perspective,” points out Redmond. “We listen and learn from patients and caregivers to ensure that they are considered holistically and not only as ‘end users’ for medicines. Our goal is to help companies undergo a transformational change to go beyond the development of medicines to providing solutions that improve patients’ daily lives.”

“Just as patient real-world experiences form the backbone of our SO Patient programmes, we believe we offer real world experience in terms of impactful patient engagement and activation solutions,” adds Gitsham. “One of our key strengths is being able to work synergistically with the other Havas SO offerings. Drawing on SO Active’s expertise in lifestyle and sport, for example, has helped us co-create programmes that focus on the benefits of physical activity for patients. We believe this multi-dimensional approach gives us a competitive edge.”

Moira Gitsham is director at Havas SO. For more information, visit HavasSO.com or email Contact@HavasSO.com