AI in healthcare? Ask the patient
It seems as if the conversation around the nature of healthcare’s AI future is one that’s been conducted without the voices of patients themselves
23rd April 2018
Thought Leadership
Baking in behaviour change
Patient support programmes (PSPs) provide one of the biggest opportunities for pharma to put a patient-centric philosophy into practice
23rd April 2018
Helping clients to realise the full potential of patient engagement
With the explosion of interest in patient centricity, it made strategic good sense to develop SO Patient, a joint venture between Havas SO and Redmond Consulting co-led by patient engagement ‘guru’ Kathy Redmond and health PR expert Moira Gitsham
23rd April 2018
Bringing Business and Data - Integrity Benefits to an Organisation
This white paper will demonstrate that an investment in an instrument data system including validation can bring substantial business benefits to both a laboratory and its parent organisation
23rd February 2018
The evolution of medical affairs analysis in 2017
Medical Affairs professionals have a critical role to play – however, historically, it has been difficult for them to gain consistent access to critical data and analytics
23rd November 2017
Making digital engagement truly patient-centric
Digitally-augmented multi-channel engagement has proved to be a useful approach for working with patients. However, it is easy for developers to default to a patient-facing website or an app that looks good and sounds impressive, but in practice doesn’t supply what patients want and need
13th November 2017
PharmaMar, an innovative oncology company
PharmaMar is one of the few biopharmaceutical companies to have a product on the market, another awaiting commercialisation and various more at different stages of clinical development
13th November 2017
Delivering true patient centric communications
The model that sees information flow linearly, from pharmaceutical companies, to healthcare professionals, or patient groups and patients, is outmoded and doesn’t work well for any of the parties involved.
3rd October 2017
